Founder, Valley Rise Media
Mathew Lefebvre
Mathew Lefebvre is the founder of Valley Rise Media. He's a software engineer specializing in applied AI and search, and before starting the agency he built the SEO and Generative Engine Optimization (GEO) systems at a technology firm — work that lifted client SEO performance by more than 20% and got client content cited by AI engines like ChatGPT and Perplexity.
He founded and sold a hardware-technology startup within twelve months, and brings that same build-it-yourself engineering rigor to Valley Rise Media: every landing page, every piece of schema, and every post on this site was built and optimized in-house. That's the standard he holds the content to for the Okanagan businesses he works with.
Experience & credentials
- Introduced Generative Engine Optimization (GEO) as a service — improving how often client content is cited by AI engines like ChatGPT and Perplexity
- Drove 20%+ improvements in client SEO performance using custom applied-AI models
- Founded and sold a hardware-technology startup within 12 months
- B.Sc. in Software Engineering; Certified Electronics Technician (University of the Fraser Valley)
- Cross-disciplinary background spanning applied AI, full-stack development, and industrial automation
Want this handled for your business?
Valley Rise Media does done-for-you short-form content and social media for Okanagan businesses. Founding clients get their first month free.